2 posts tagged with "SoftwareDevelopment"

By a Co-Founder at Priset

A few years ago, I served as an architect during a major enterprise acquisition. On paper, the deal was a masterpiece. In reality, it was a technical nightmare.

We were tasked with migrating the acquired company’s operational system and procedures, their heavily customized data handling, and a proprietary client tool. There was almost no documentation. To make matters worse, the original engineering team was—understandably—uncooperative. Fearing they would be made redundant the moment we "figured out" their system, they held the institutional knowledge hostage.

I spent months doing "Code Archaeology." I wasn't building for the future; I was digging through layers of undocumented, "black box" logic just to understand how the business actually functioned.

For the last fifty years, the greatest barrier to innovation hasn't been a lack of good ideas. It has been the Syntax Tax.

As developers, we have spent 90% of our careers acting as translators. We take a creative, human solution and spend weeks—or months—painstakingly translating it into a language a machine can understand. We wrestle with brackets, fight with legacy dependencies, and spend late nights debugging boilerplate code that has nothing to do with the actual problem we are trying to solve.

In this old world, syntax was the bottleneck.

But at Priset, we’ve reached a tipping point. With the advent of autonomous, multimodal engineering partners, the "How" is becoming a solved problem. And that changes everything.