2 posts tagged with "Future-of-Work"

The software market has a massive, invisible gap.

At the top, you have Enterprises paying millions for custom software. In the middle, you have SMBs forcing their unique businesses into generic, "one-size-fits-all" SaaS products because that’s all they can afford.

But what about the local bakery? The independent mechanic? The boutique gym? They are running on spreadsheets and paper because bespoke software costs $30,000, and they only have $300.

Priset changes the math. And when you change the math, you change the market.

For the last fifty years, the greatest barrier to innovation hasn't been a lack of good ideas. It has been the Syntax Tax.

As developers, we have spent 90% of our careers acting as translators. We take a creative, human solution and spend weeks—or months—painstakingly translating it into a language a machine can understand. We wrestle with brackets, fight with legacy dependencies, and spend late nights debugging boilerplate code that has nothing to do with the actual problem we are trying to solve.

In this old world, syntax was the bottleneck.

But at Priset, we’ve reached a tipping point. With the advent of autonomous, multimodal engineering partners, the "How" is becoming a solved problem. And that changes everything.