The software market has a massive, invisible gap.

At the top, you have Enterprises paying millions for custom software. In the middle, you have SMBs forcing their unique businesses into generic, "one-size-fits-all" SaaS products because that’s all they can afford.

But what about the local bakery? The independent mechanic? The boutique gym? They are running on spreadsheets and paper because bespoke software costs $30,000, and they only have $300.

Priset changes the math. And when you change the math, you change the market.

There is a seductive speed to the Command Line Interface (CLI). It feels raw, fast, and powerful. For years, the "10x Developer" archetype was someone living in a terminal, piping commands and executing scripts without ever touching a mouse.

In the age of AI, tools like Claude Code or autonomous agents have doubled down on this "Terminal Mode." You type a prompt, the text streams by, and a file changes. For a Python script or a quick utility function, it is undeniably fast.

But software engineering isn't just scripting. It’s system building.

When you are refactoring a legacy monolith, migrating WCF to .NET 9, or debugging a race condition in a React frontend, "speed" isn't measured by how fast text appears on a screen. It's measured by context, safety, and control.

This is why we built the Glass Box. Because while the CLI is for scripts, the IDE is for systems.

By a Co-Founder at Priset

A few years ago, I served as an architect during a major enterprise acquisition. On paper, the deal was a masterpiece. In reality, it was a technical nightmare.

We were tasked with migrating the acquired company’s operational system and procedures, their heavily customized data handling, and a proprietary client tool. There was almost no documentation. To make matters worse, the original engineering team was—understandably—uncooperative. Fearing they would be made redundant the moment we "figured out" their system, they held the institutional knowledge hostage.

I spent months doing "Code Archaeology." I wasn't building for the future; I was digging through layers of undocumented, "black box" logic just to understand how the business actually functioned.

For the last fifty years, the greatest barrier to innovation hasn't been a lack of good ideas. It has been the Syntax Tax.

As developers, we have spent 90% of our careers acting as translators. We take a creative, human solution and spend weeks—or months—painstakingly translating it into a language a machine can understand. We wrestle with brackets, fight with legacy dependencies, and spend late nights debugging boilerplate code that has nothing to do with the actual problem we are trying to solve.

In this old world, syntax was the bottleneck.

But at Priset, we’ve reached a tipping point. With the advent of autonomous, multimodal engineering partners, the "How" is becoming a solved problem. And that changes everything.

In every business, on every team, there are two fundamental forces at play: Explore and Exploit.

Exploit is the relentless optimization of what you already know works. It's about efficiency, predictability, and minimizing risk. It's the Walmart shopping trip: you have a list, you know the aisles, and your goal is to get in and out as cheaply and quickly as possible. This is the domain of spreadsheets, quarterly targets, and rational decision-making.

Explore is the messy, uncertain, and often illogical search for what you don't know. It's about taking chances, getting lucky, and discovering new opportunities. It's the TJ Maxx trip: you wander the aisles aimlessly, not looking for anything in particular, hoping to stumble upon a brilliant find. This is the domain of creativity, intuition, and "wacky ideas."

As the brilliant marketing philosopher Rory Sutherland has argued, any healthy system—be it a business, an ecosystem, or a human life—needs a dynamic balance between these two forces.

But in the modern corporate world, the scales have tipped dangerously in one direction.

By a Lead Engineer at Priset

Even working at Priset, I held a firm belief: "Vibe coding is only good for prototypes."

As an architect, I've tested plenty of AI coding tools. My verdict was always the same: great for small functions, but for a production-grade application, the manual verification and "interviewing" of the AI takes more effort than just writing the code yourself.

But yesterday, a personal problem forced me to challenge that belief. The result? I built a complex, production-ready React Native and .NET 9 application in a single day, using the very tool I help build.

Here is how I went from an idea to a potential App Store submission in 24 hours, with zero prior experience in mobile development.

For decades, legacy modernization has been one of the most dreaded tasks in software engineering. It's a high-risk, low-reward process that consumes months of developer time, costs hundreds of thousands of dollars, and often ends in failure.

We believe that era is over.

To prove it, we put Priset to the ultimate test: migrating a real-world, multi-project legacy Windows Communication Foundation (WCF) service to a modern .NET 9 architecture. We didn't use a canned demo or a simplified example. We did it live, and we recorded the entire process.

The result: A successful migration and a running application in 12 minutes, for a total cost of $4.07.

Here's the full timelapse video.

There are two conversations happening right now about AI. On one hand, we have grand, sweeping visions of a future with "sustainable abundance for all" - a post-work utopia where technology solves humanity's biggest problems. On the other hand, we have a raw, anxious, and deeply personal conversation happening in the trenches of the software industry.

This second conversation sounds a lot like this:

• "Are we creating a 'talent dead zone' by not hiring juniors?"
• "Are we burning out our senior developers to cover the gap?"
• "How does abstract 'abundance' help me pay my mortgage or my kids' medical bills if my job is at risk?"

At Priset, we believe the path to the aspirational future runs directly through solving the anxieties of the present. The grand vision of a Star Trek-style utopia, where technology empowers humanity to explore and create, is built one pragmatic step at a time. It's a future we must consciously choose over an alternative, automated dystopia. And for us, that choice starts with how we build tools for developers today.

Your IDE is your sanctuary. It's where ideas become reality, where problems are solved, and where you, the developer, spend countless hours perfecting your craft. We believe that the most powerful tools shouldn't force you to leave that sanctuary. They should meet you right where you are.

Today, we're closing that gap. We are thrilled to announce the official launch of the Priset extension for Visual Studio Code!

You can now harness the full power of an autonomous AI engineering partner without ever leaving your editor. This isn't just about code completion; it's about embedding an entire, automated development lifecycle directly into your workflow.

But what does autonomous AI in your IDE actually look like?

Something like this:

When we started building Priset, we had a clear, audacious vision: to create an AI engineering partner that could amplify a developer's productivity by orders of magnitude. We talked about a "100x" improvement, about automating entire workflows, and about freeing developers from the tedious tasks that stifle innovation.

These were big promises.

Now, as Priset is in the soft launch and in the hands of our first users, we're starting to get feedback. And while we expected to hear about speed, the stories we're receiving go so much deeper. They reveal a fundamental shift in the nature of software development itself.

We wanted to share three pieces of feedback that stopped us in our tracks and validated our mission in ways we hadn't even fully articulated.

Every developer knows the feeling.

It's that magical, caffeine-fueled state of pure creative immersion. The outside world fades away, the terminal becomes an extension of your thoughts, and code flows from your mind to the screen with almost zero friction. UI elements dance into place. API endpoints materialize. The logic just... works.

We call it "vibe coding." It's the closest our craft gets to pure artistry, molding digital clay at the speed of thought. It's the state where we feel most powerful, most creative, and most alive as builders.

And for years, it's had a glass ceiling.